21 Conduit St Eau de Parfum

When one talks about English traditional perfumery, lavender is the next word coming in the discussion. Whether you have the memory of dry flowers from Norfolk in a sachet or a bottle of authentic British cologne at home, lavender is to English perfumery what cakes and sandwiches are to a fine British afternoon tea.

Based on an original perfume made by Oli Marlow and with the complicity of independent Perfumer Marie Schnirer from Maestrom, the new Jovoy is a modern tribute to English perfumery and is named after Jovoy's London store at 21 Conduit Street where the project was born.

Grapefruit, Lavender, Bergamot, Rhubarb, Fir Balsam, Amaretto accord, Tonka Bean, Ambroxan, Modern Woods