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My Ju-Ju Eau de Parfum

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The Scoop

We hope you have a fainting couch nearby because My JuJu is totally swoon-worthy. Essentially a fluffy pink angora sweater in scent form, My JuJu opens with a pop of tangy pink berries and citrus peel swirled through a cloud of softly-spiced musks. Powdery tendrils of green jasmine and the fizziness of Hedione and cardamom give the berried musks a freshness that makes the whole thing feel as uplifting as birdsong. Or the glow of fireflies.

A touch of coffee and clean woods in the base offers an adult counterpart to the marshmallow-y musks swirling and shifting up top, meaning that, while My JuJu is youthful in feel, it never feels at all juvenile or sugary. Indeed, My JuJu is so chic, and so ineffably French, that we easily imagine a young Jean Seberg or Charlotte Gainsbourg wearing it, trailing clouds of pink, juicy musks and loukhoum-like softness across Paris in their wake. It is adorable, it is feminine, but it is also as complex and as interesting as a young woman beginning to make her mark on the world. Simply put, My JuJu is a triumph.

What We Think

The perfect counterpart to other hits in the Indult collection (Hello, Tihota!), My JuJu is a skin scent that is unlike anything we've ever encountered. Tanginess of tangerine and pink berries is so thoughtfully balanced with a softness of jasmine, lily of the valley and vanilla that we wouldn't be surprised if you want to move to Cloud Nine after one sniff--we certainly did...

My Ju-JuFragrance Notes

Bergamot, Tangerine, Pink Berries, Lily of the Valley, Jasmine, Cardamom, Hedione, Tonka Bean, Vanilla, Cedarwood, Vetiver, Coffee, Amber, Musks